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Plum Vitamin C Serum Review: Is Plum Vitamin C Serum Good?

Plum Vitamin C Serum Review – A Vitamin C serum is an all-encompassing product which is not only good for the skin and the body but it is also extremely beginner friendly. It is easy to use and apply, it is hassle-free and low maintenance. I started my skincare journey with Plum’s Vitamin C serum and I have never looked back since. It has been a year since I have been using this particular Vitamin C serum and I have a lot to review about it! So, sit tight as we discuss the advantages, disadvantages and some frequently asked questions!

About The Brand: Plum Goodness

Plum is India’s first 100% vegan beauty brand. They take pride in cruelty free skincare, makeup, haircare and body care products. Not only is Plum known for their products but they also vouch for sustainability and have their own recycling programmed and use recycled packaging. They are also PETA-certified which means they don’t test any of their products on animals. A company which is sustainable and animal friendly – How cool is that! Way to go plum!

Also read: Acharya Panchakarma Hair Oil Review For Healthy Hair

Plum Vitamin C Serum Ingredients

Plum Goodness 15% Vitamin C Serum with Mandarin is a water based Vitamin C serum. This formulation is infused with Japanese Mandarin which enhances the effect of Vitamin C and also brightens the skin. This product is lightweight and fragrance free. Below is the detailed overview of the ingredients used in this serum.

  • Solvents: Aqua, Propanediol, Ethoxydiglycol, Benzyl Alcohol
  • Emollients: Isodecyl Neopentanoate, Caprylyl Glycol, Trilaureth-4 Phosphate
  • Moisturizers: Propanediol, Betaine, Ethoxydiglycol, Caprylyl Glycol, Sodium Gluconate
  • Skin Brightening: Ethyl Ascorbic Acid, Terminalia Ferdinandiana Fruit Extract
  • Antioxidants: Ethyl Ascorbic Acid, Terminalia Ferdinandiana Fruit Extract, Hydroxyacetophenone
  • Stabilizers: Sodium Polyacryloyldimethyl Taurate, Xanthan Gum
  • Preservative: Benzyl Alcohol
  • Additional Extracts: Citrus Reticulata Peel Extract, Rosa Damascena Extract

Note: Any Vitamin C product will lose the efficacy when exposed to sunlight. So, do make sure you store the bottle in a cool, dry place away from direct light.

Plum Vitamin C Serum Review: My Experience

I have been using Plum’s Vitamin C Serum not only because it is effective and does its job really well but it also is quite affordable as opposed to Vitamin C serums of other brands. Initially when I began using the product, I noticed an instant glow on my face. I had not realized but I had slightly uneven skin especially on my face and at that time, I had just begun my skincare journey which meant I was oblivious to the necessity of a sunscreen. So, of course I had a lot of tanning and uneven skin at the time.

Not only did the serum give me an instant glow but it gradually made my skin plump and even toned. The tanning had greatly reduced as well and my skin looked generally hydrated and healthy. Using the serum along with a sunscreen helped to counter the negative impact of the sun on my skin in daytime. It is a water based serum which means it works well for acne prone skin as well.

The best thing about the serum is that it is fragrance free. I have a sensitive olfactory system so I easily get headaches with fragrant products so I especially like that the serum is fragrance free. Another thing that I liked about the serum is that it is a stable composition which means it is beginner friendly. I did not get any allergic reaction or felt uncomfortable using the serum. It is especially good for people with sensitive skin.

However, of late I have been noticing that my skin feels a little oily and sticky after I use the serum. In winter, when the weather is drier, this serum works very well but ever since I have been using it in humid weather, I do feel my face sticky and oily. It would be recommended that people living in humid weather conditions may use discretion while trying the serum. Overall, it’s a great beginner friendly product and the brand comes up with many discount events and sales which makes the product very cost effective as well.

Also Read: mCaffeine Products Review – Good, Bad, Price, and FAQs

Plum Vitamin C Serum Benefits – Pros & Cons


  • Cost-effective.
  • It is fragrance-free.
  • It reduces dark spots, dullness, acne marks, and hyperpigmentation.
  • It absorbs quickly into your skin and also keeps the skin hydrated.
  • It has 15% of active vitamin C.
  • It is 100% vegan and cruelty-free.
  • It contains exfoliants and antioxidants.


  • Works slowly.
  • Skin becomes a little oily and sticky after use.
  • Will recommend only for beginners.

Plum Vitamin C Serum Side Effects

As I have mentioned earlier, I did not get any allergic reaction or felt uncomfortable when using the serum. It works well on all skin types including oil, combination, acne-prone, and especially good for people with sensitive skin.

Plum Vitamin C Serum Review: FAQs Answered

Is Plum vitamin C serum effective?

Plum Vitamin C Serum is the best Vitamin C serum in India for all skin types. Its powerful formulation will help brightens the skin, exfoliates whiteheads, and visibly reduces acne marks and pigmentation.

Is Plum Vitamin C Serum good for skin?

It is one of the best vitamin C serum in India. Its powerful formulation will help brightens the skin, exfoliates whiteheads, and visibly reduces acne marks and pigmentation.

Is Plum a good brand?

Yes. Plum is a great brand to start with if you want to build up a perfect skincare routine. It offers great range products for both face and skincare.

Why is Vitamin C serum so popular?

Vitamin C is known for it’s antioxidant properties. It boosts glow, fights hyperpigmentation and reduces sun damage on the skin.

Is the Plum Vitamin C serum lightweight?

Yes, this is a light weight serum. Protect it from light exposure to prevent it’s composition from becoming dense and thick.

Is Plum products good for sensitive skin?

Plum Vitamin C serum works well for all skin types including oily, combination, and acne-prone skin. It is a beginner friendly, stable product and can be used on sensitive skin.

Is plum Vegan?

Yes! Plum is a 100% vegan, PETA certified, sustainable brand.

How to use the Plum Vitamin C Serum?

Use the serum on a freshly cleansed face after a toner. Take a few drop and pat on the face and wait for it to get absorbed before you put any other product on.

When to use the Plum Vitamin C Serum?

It can be used in the day time with SPF and at night time before sleeping.

Is Plum chemical free?

Not exactly. All plum products are 100% vegan, cruelty-free, and free from toxic chemicals.

Is Plum an Indian brand?

Yes. Plum Goodness is an Indian skincare brand established by Shankar Prasad in 2002. It is also the first 100% vegan, cruelty-free brand from India.

Can I use Plum Vitamin C serum on face overnight?

Yes. you can use the Plum Vitamin C serum at night time before go for bed and keep it on face overnight.

What are your thoughts on Plum products? Have you used any products from Plum Goodness? If yes, do let us know thoughts and feedbacks in the comment section below.

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Prachie Chamoli
Prachie Chamoli
What to be and what not to be? A lazy writer and an occasional moody artist of sorts, trying to make sense of the world and herself. Might be interested in learning Latin at some point in time and becoming a cult leader of dog resistance against humanity.

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